For most people, business networking does not result in more dollars in their pocket. Formal networking costs money, and it usually costs time that would be better spent “networking” with friends and loved ones!
If you feel you really must do “formal” business networking at least do it with the following in mind so that you can definitely get a financial return:
- Go with an attitude of genuine curiosity to discover as much about others as you can. And ask for cards. Don’t offer yours unless you’re asked.
- Follow up within 24 hours with a phone call (the exact content of which we teach in our 20-minute “coffee meeting”). Never follow up with a pitch for your business, even an “under-the-radar” one in the guise of “helpful information”. This is called “vomiting” on your prospect and is darned ugly.
- Go meet the person with the 100% intention of understanding their business well enough to refer intelligently and effectively.
- Build and then deepen relationships with those whom you grow to know, like, trust, and respect, over time.
- Stand back and watch the referrals flood into your business. Usually within 30 days.